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Your Prospect’s Awareness Is Like Mind Escaping Building Under Fire Alarm

Pounding the clock-radio into the night table over and over, trying to turn it off. “It’s not the alarm,” my wife..

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Answering the “So What?” – feature to benefits question

Remember sitting in your grade 5 class thinking you are smarter than any adult? It didn’t matter if you were..

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Writing A Bad Product Guarantee

Copywriting students are told over and over to make sure the guarantee they write is strong. Really strong. So strong, the buyer..

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Copywriting Stories Not Hype When Writing Your Sales Copy

It was a chicken running around screaming, “the sky is falling!”, when hit on the head by a falling nut. And..

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Who Is Your Target Market

Your target market narrows to the type of target who wants what you have. Because you're looking for a hungry..

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Anxiety calming testimonial secrets

 Know these secrets or lose your prospect faster than you can say anxiety. Because an anxiety is a fear gone..