Pounding the clock-radio into the night table over and over, trying to turn it off. “It’s not the alarm,” my wife blurts. “It’s the hotel fire alarm. Hurry Continue Reading
Remember sitting in your grade 5 class thinking you are smarter than any adult? It didn’t matter if you were the popular kid, a regular Joe/Sally or Continue Reading
Copywriting students are told over and over to make sure the guarantee they write is strong. Really strong. So strong, the buyer is at ease so keeps flowing through the Continue Reading
It was a chicken running around screaming, “the sky is falling!”, when hit on the head by a falling nut. And remember the boy calling over “Wolf!” over Continue Reading
Your target market narrows to the type of target who wants what you have. Because you're looking for a hungry prospect with a problem. Your product helps Continue Reading
Know these secrets or lose your prospect faster than you can say anxiety. Because an anxiety is a fear gone wild. And you sure don’t want an Continue Reading