AIDA The Simple Copywriting Formula

When your sales letter connects with your prospect in a  conversational way you’ll find you’ll sell more.

It’s one of those  light-bulb above your head moments. Understanding copywriting and selling online must fuse together with the prospect.

To do this you need a copywriting formula. A one step by step recipe. 4 unique steps. Thats all.

Before my light-bulb understanding, my copy was a monster.

And must have been a nightmare to my prospects reading the copy. It got them lost, confused and running away and not buying.

A Monster Sales Letter Looks Like

Thinking about it, it’s like building a car using a pile of parts dumped in front of you.

You build away. Building an ugly-looking car.

Left-over parts and wires scattered all over the floor.  With luck the car may start-up or collapsing with a thud.   Giving doubts if anyone be proud of the car or desire buying it.

The ugly-looking car isn’t any different to a sales-letter with no formula. Because wondering lost writing isn’t understanding the prospect needs or wants. Or is taking the prospect by the hand and having a conversation flowing in the letter and prospects mind.

Copywriting Formula Background

So keeping your prospect flowing and totally absorbed in your copy, a sales letter formula be followed.

As  your goal is keeping your prospect focused.  Keeping them following  the sales-letter while creating images using your product in their mind.  Getting and keeping your prospect nodding and agreeing in your sales letter conversation. Understanding up coming action is necessary and they must act now.

It’s a powerful structure, when thinking about it. Able to pull your prospect into, through and out of your letter with your purchased product in hand.

You are getting a stranger’s attention to take time looking over your letter. Then touched by your words into their heads. Taking the action you want your prospect to take now.

Exposing The Simple Copy-Writing Formula

Memorize and use this 4 step
copywriting formula next time you’re writing sales letters. It’ll tame any monster writing problem. Your prospects won’t have a beast of a time reading your letter. Instead will be gliding through.

Attention

To begin you must grab your prospects attention.

Without your prospects attention you don’t have anything to sell.

Or yelling fire or any unbelievable promise trying to gain attention, isn’t very smart. Even if it makes you some money it won’t be long until found out as a false alarmist. Which will bring a drought to future sales.

Your attention must speak directly to your prospects needs and wants. You’re helping the prospect know what he needs to have… but doesn’t know now.

You want the prospect to be saying when seeing your sales letter…

“Hey, thats me.”

“They’re talking to me.”

“Please tell me more… ”

Interest

After breaking the prospects preoccupation with attention you turn to Interest.

Hooking your prospect into wanting more. If not interested they’ll look up and drop your letter into the trash. Without a sound as if you’re sales letter never existed.

Set your hook by taking your prospect into the land of benefits. Relating what the feature will do for them.

Desire

Next you want Desire touching your prospects emotions.

Here bring your prospect into the picture. Getting into your prospects head by making the product come alive and used all in the prospects heads. It is a conversation. A one on one with your prospect.

Let the prospect see how much they need your product. While helping your prospect realize, it’s not wise to sleep on it.

If they wait they may lose.  It may be harder getting one later.  Or become so far behind they’ll be unable to compete.

Action

Now coming to the end you must continue to navigate your prospect to take action.

Doing what you want your prospect to do. Give their name, email address or buy your product now.

You Can’t Be Scared To Ask

At this critical point you can’t be shy, thinking your prospect knows what to do.

It is you who must ask for the order. Telling your prospect how to do it. Even if it’s as simple as pressing the buy now button – tell them how.

Your letter is leading your prospect to a better, easier or faster way with your product. Help make it simple for your prospect telling them what to do.

Now please don’t get all sick with worry. Staying awake at night thinking you’ll be insulting people by asking them to click this button or telling them to “buy now”.

Get over being scared asking for the order. Because the prospect will be thanking you for making it easy with clear step by step directions.

Go watch someone buy something online – but absolutely don’t help them. I’ll bet you’ll hear ”What am I to do now?” “Screw it. – it’s to hard.”

It’s why you must make it easy for your prospect. They are busy people and may not know you click this button to get an action.

The Sales Letter Monster Tamed Using AIDA

Get grabbing your prospects attention, quickly absorbing them in interest.  Creating desire as they automatically use your product in their minds. Knowing taking action is a must – buying your product bringing relief to their problem.

How simple.  A  copywriting formula having a conversation with your prospect. Attention, Interest, Desire and Action.

Try the AIDA formula in your sales letters.  See for yourself if it brings you more sales.

Jim MacDonald

http://cashingincopy.com