Headline Grabbing Prospects Brain-Balls

Man!  You frigging gotta ask. “What’s in it for me. Bub?”

Responding to an on-line acquaintance who was asking; “What happened? I got no prospects responding to my direct response mailing.

Ouch! That’s got to hurt. 

John, is advertising his local monthly magazine in hopes of gaining new monthly paid advertisers.

John, couldn’t see the forest from the trees and still in defiance his postcard mailing was tops. Believing his mailing would stop the world in its tracks then grab all of the top direct mail awards for beauty.

Boldly saying how well he researched his prospects before he handed over cash for the targeted list of 2,000 business names he mailed to. Even if John was looking through binoculars he would not  find cash coming in from his mailing.

It’s the ugly in the gut feeling you get after waiting weeks in high anticipation.  No one is visiting your website or calling you when they receive your award-winning and beautiful looking post card mailing.

Yes, reality hurts.

Especially when you tell all, you researched your market well. Blindly believed the prospects on the rented mailing list can’t wait to get their hands on your product you are selling.

Your Prospect Isn’t a Robot

Today you must to step away from the robotic masses. Turning you thinking around and seeing your prospects with their own eyes.

Asking, is the postcard grabbing your prospects brain-balls? Whizzing their brain into action. Holds their interest with strong desire to find out more from your promise in the head-line. As it leads you through to taking action.

If not all it becomes is a 2 second colorful garbage bin drop? Tossed because it’s offering nothing to the prospect?

You have given no reason to your prospect to stop everything, then rush off to visit your web-page or giving you a phone call-now.

Your Job Is Keeping Your Prospect Active – Not Asleep

John still standing tall, fights back. Saying he sure is selling something and is screaming out his business name and how long in business he has been.

Yawn. And that’s not only me yawning, but your prospects who are going “Ho-hum”.

Telling you, if your company name is the headline, all printed large and bold on the postcard then it’s a no brainer why you have zero response.

Listen up.

Put yourself into the shoes of your prospect and get feeling how you feel blasted with Mr. Company. Or Mrs. Company and all the hundred other Mr. and Mrs. Company followers who do exactly the same.

John Smith Company

Mark Smith Company

Sally Brown Company

Are you feeling any excitement or desire dropping everything to rush off visiting Mr. Company. Or grab the phone and call as you are over flowing with anticipating to buy, because they are called Mr. Company Name.

It’s ditto on how many years you’ve been in business. As I’m positive it isn’t making you say, “I must stop everything because this postcard says Mr. Company been in business for 7 years.”          

But Everyone Is Doing It How John Is Doing It

Ok I hear you, John was saying the same thing. But everyone does it that way. Company Name and how long in business.

Yes, you’re right, open any magazines and you’ll see most doing the same as the other guy. All tooting their horns on how long they have been in business and their company name. As if that’s the holy grail reason you’ll buy from them.

But ask yourself, does it matter how long the business has been in business if all you’re wanting is your aching tooth fixed or water pipe stopped leaking? Of course not.

Your future prospect isn’t living their day, waiting for you to put them to sleep with your company’s name.

Your Job Is Grabbing Your Prospect By Their Brain-Balls.

Getting their full attention for easy absorption of your message. Spinning their brain into saying they must have your product now.

Done with a promise. Your headline. Using your biggest benefit, speaking to your prospects eyes, ears and feelings. Salivating the prospect like Pavlov dog at the ringing of bell when food is about to come.

This is the job of your headline.To make your prospect salivate and want to find out more, because what you have is more important then their busy day. Because it’s solving their problem-now.

This is what John who’s advertising his local monthly magazine needs to do with his postcard mailing. Writing a powerful headline, hitting his prospects brain-balls into wanting the product. Getting his prospects taking immediate action instead of going to sleep when told how wonderful his company name is and how long he’s been in business.

Jim MacDonald

http://cashingincopy.com

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