Pounding the clock-radio into the night table over and over, trying to turn it off. “It’s not the alarm,” my wife blurts. “It’s the hotel fire alarm. Hurry Continue Reading
Your target market narrows to the type of target who wants what you have. Because you're looking for a hungry prospect with a problem. Your product helps Continue Reading
Libraries are full of copywriting and direct response books. Helping John, but only if he takes time. John, got zero-returns with his first direct-response mailing. Then wondering what Continue Reading
2 or 5 people would great you with a smile and a flower. Handing you the flower. “Yours to keep”, rings as you as you take the Continue Reading
A mother and father in a brick and mortar educational toy store grabs my attention. I’m watching little Johnny trying to pick one toy. Wall after wall Continue Reading